Create powerful website copy that gets donors excited to click and give.
Write the words that raise more money online.
Why aren't more donors clicking your give button?
You know you need amazing web copy to make your nonprofit’s homepage appealing to donors. Hiring a qualified writer to give you all the words you need would be great if it wasn’t an expensive budget killer.
At the same time, you’re the expert on your nonprofit’s work—not some outsider—but you’re pulled in a thousand directions and you don’t have the bandwidth to figure out how to do it all.
I'm Lara, and I’ve been a nonprofit copywriter for more than a decade. I know how to craft the words that inspire donors to give!
Instead of stretching your nonprofit's already-tight budget to pay a copywriter like me thousands of dollars for powerful website copy, you can steal my 75-page copywriting guide, Writing to Maximize Online Gifts, and do it yourself for just $299. Turn your homepage into a giving portal with this easy-to-use guide.
“This guide will help nonprofit leaders take their messaging to a new level. Also, Lara is wonderful to work with.”
Head of Research and Evaluation, Graettinger Cole Impact Consulting
“Lara is a secret weapon at the crossroads of fundraising and writing. She delivered copy that helped us have our biggest fundraising year ever, bringing in more than $60 Million.”
Senior Vice President for Philanthropy, Henry Ford Health System
“We have always had a challenge translating the complex and deep work that we do with schools and communities into a language that is both easily understood and true to our vision. Lara has been instrumental in helping us craft our message.”
Director, Southeast Michigan Stewardship Coalition
More than 75 pages of guidance, expertise, formulas, and prompts!
SECTION ONE: Laying the groundwork This includes all the pre-work where you get specific about what your nonprofit does, why it's one-of-a-kind, and why donors would want to fund it.
SECTION TWO: Let's write some words! This is where you'll get to the meat of the actual writing part, using all the information you teased out in section 1.
In one 2015 survey, 52 percent of nonprofits reported that they didn't have the resources necessary to meet demands for services. Not knowing how your organization is going to keep the lights on is pure agony, and for many nonprofits, there's very little relief on the road ahead.
Writing to Maximize Online Gifts can make your homepage a tool for successful, vibrant fundraising.
I’ve worked in the nonprofit sector for most of my career, and I’ve been the expensive copywriter on the other side of this equation. Now, I'm taking everything l've learned in my 15 years of writing fundraising copy and bundling it for you in one, easy-to-use guide. I know what it takes to write for donors.
In my career, my copy has helped:
Smart, hungry fundraisers and nonprofit leaders can have a meteor-sized impact on their fundraising with Writing to Maximize Online Gifts.
I know this guide will transform your nonprofit's online giving strategy! But if you're not satisfied, you can request a refund within 14 days of downloading. To qualify for a refund, please email firstname.lastname@example.org and show that you’ve used at least four of the worksheets or exercises provided in the guide, as well as the reason that you weren't satisfied.